Develop and execute scalable campaigns and programs across paid, email, retargeting, content, and other channels to drive qualified leads into the sales funnel Drive account-based marketing efforts and campaigns to support outbound sales motions to target accounts Work alongside the sales team to optimize lead acquisition and accelerate revenue generation Manage and optimize channels, campaigns, and acquisition strategies to nurture leads into active customers Scale marketing efforts to generate predictable sales and PLG pipeline Measure, analyze, and share campaign and program performance to understand ROI and identify new opportunities Build a deep understanding of our target audience and market to inform acquisition strategy Partner with event marketing to create and deliver on successful campaigns and events

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