Dive deep to understand client need and how our solutions solves real problems in meaningful ways Research, understand and analyze market dynamics and competitors, identifying opportunities, trends, and challenges to inform and refine GTM messaging, positioning, and product roadmap Work cross-functionally between Product, Sales and demand generation teams to educate internal and external audiences on the value of new features Help create and execute go-to-market strategies for new product launches and updates, including product workshops, training and GTM sessions for client-facing teams and channel partners Develop high-impact marketing collateral and educational resources for internal and external use, including but not limited to: sales demo decks, product videos, webinar content, press releases, product updates, website messaging and release notes Immerse yourself in our company’s brand voice and show continuity in all Paradox communications Define key performance indicators (KPIs) and conduct analyses on the effectiveness of product marketing campaigns, making data-driven recommendations for continuous improvement

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