Location: US
Category: Marketing
Domain: AI
Experience Level: Mid Level
Compensation: $
Posted 9 months ago
Job Description
Dive deep to understand client need and how our solutions solves real problems in meaningful ways
Research, understand and analyze market dynamics and competitors, identifying opportunities, trends, and challenges to inform and refine GTM messaging, positioning, and product roadmap
Work cross-functionally between Product, Sales and demand generation teams to educate internal and external audiences on the value of new features
Help create and execute go-to-market strategies for new product launches and updates, including product workshops, training and GTM sessions for client-facing teams and channel partners
Develop high-impact marketing collateral and educational resources for internal and external use, including but not limited to: sales demo decks, product videos, webinar content, press releases, product updates, website messaging and release notes
Immerse yourself in our company’s brand voice and show continuity in all Paradox communications
Define key performance indicators (KPIs) and conduct analyses on the effectiveness of product marketing campaigns, making data-driven recommendations for continuous improvement
We Expect You To
Minimum of 3 years of previous Product Marketing experience in a SaaS (software as a service) environment
Experience demonstrating product value and functionality to internal and external stakeholders, including executive leaders
Proven success in developing and executing go-to-market strategies for products or related experience in crafting messaging and marketing plans and managing cross-functional initiatives
Excellent verbal and written communication skills, with experience translating technical product features into value and benefits for a non-technical audience, both internal and client-facing
Strong project management skills and a proven ability to work across functional areas to implement strategies, including with Product, Engineering, Client Success, and Sales teams
Excellent analytical skills, with the ability to understand, measure and deliver how product and marketing KPIs impact business success and growth
Ability to adapt to a fast-paced, changing environment and handle multiple priorities
An inherent curiosity and resourcefulness to learn from clients and users
Bachelor’s degree in Marketing, Business or other relevant field, or equivalent years of professional experience
Ability to work from our Scottsdale, AZ headquarters office
Ability to travel periodically for marketing events and client/partner meetings
Authorization to work in the United States
Preferred Qualifications:
Product marketing experience in virtual event software or recruiting/HR technology