Develop and execute scalable campaigns and programs across paid, email, retargeting, content, and other channels to drive qualified leads into the sales funnel

Drive account-based marketing efforts and campaigns to support outbound sales motions to target accounts

Work alongside the sales team to optimize lead acquisition and accelerate revenue generation

Manage and optimize channels, campaigns, and acquisition strategies to nurture leads into active customers

Scale marketing efforts to generate predictable sales and PLG pipeline

Measure, analyze, and share campaign and program performance to understand ROI and identify new opportunities

Build a deep understanding of our target audience and market to inform acquisition strategy

Partner with event marketing to create and deliver on successful campaigns and events

You have a deep understanding of revenue/demand marketing strategies including paid acquisition, email marketing, and ABM

You’ve crafted compelling campaign strategies and messaging to engage developer and enterprise audiences

You enjoy collaborating closely with Sales, Product, Operations, and Engineering

You effectively drive alignment and resolve ambiguity to move complex initiatives forward in a fast-paced environment

You have a data-informed approach to developing and testing campaigns, channels, and programs

You’re creative and eager to try new strategies and tactics to uncover growth opportunities

You have hands-on experience with marketing tools (e.g., Salesforce, Hubspot, Google Analytics, etc.)

You have experience marketing B2B products to a technical audience

5+ years in revenue/demand marketing, product marketing, or related marketing discipline with an emphasis on driving revenue outcomes

Previous experience in marketing open source technologies

Successful track record for lead generation, nurture and integrated marketing campaigns